Rookie

In the Rookie category, 80 products that were launched in 2021 and achieved the highest popularity in each category were selected. Skincare products that reflected consumer needs for early anti-aging and skin soothing, such as biome, mild acidity, and elasticity, were heavily included, and makeup products that reflected the maskproof and foundation-free trends were also included. As we enter the era of living with COVID-19, let's see if the products that won the Rookie award this year can continue to maintain steady popularity next year.