Men's Cosmetics

In the 2021 first half Men's Cosmetics category, products making their first appearance on the awards list were selected. An all-in-one product, a key item in the men's cosmetics category, took the top spot, and the Biriday Cushion, which was launched last fall and received positive reviews from both men and women, came in second. For the first time, a hair loss shampoo made the list in the Men's Cosmetics category, indicating an increased interest in hair loss concerns regardless of gender.