Fragrance

As mask-wearing became commonplace due to the prolonged pandemic, many consumers began seeking premium perfumes that express their individuality instead of color makeup. Particularly in the unisex fragrance category, renowned niche perfume brands such as Diptyque, Byredo, and Santa Maria Novella proved their popularity. In the women's fragrance category, floral brands like Chloe, Dior, and Lanvin, boasting a strong fan base, took the top three spots. In the men's fragrance category, Ferrari Light Essence maintained its first-place position for the second consecutive year, followed by the casual scent John Varvatos Artisan Eau de Toilette and the cozy cotton-scented Forment Pour Homme Signature Perfume. In the fabric fragrance category, which is loved by various age groups for its easy application, W.Dressroom and Momchit received many selections from consumers in their 20s and 30s, while L'Occitane's Cocoon de Sérénité Relaxing Pillow Mist was praised as a healing item for 2030 consumers.