Household Goods

In the women's sanitary napkin category, there were only changes in rankings compared to the 2020 year-end results, with the regular award-winning brand White, along with Good Feel and Secret Day's overnight products, taking the top three spots. In the women's cleansing product category, the first-time winners Basol and Hurdia received good evaluations with keywords like mildly acidic and low irritation. In the toothpaste and mouthwash category, which has gained consumer interest due to the prolonged COVID-19 pandemic, Dentiste Plus White toothpaste and Fresh Breath Spray have consistently ranked first in their respective categories since the category opened, showcasing their steady popularity from last year, while the essential item mask category saw Mima, which gained recognition through Negotiation King, take its first first place, proving its popularity.