Hair

Nowadays, everyone has their own hair concerns, and various products are being chosen by consumers according to their worries. In the shampoo category, scalp care and hair loss care shampoos that provide cooling sensations to soothe and cleanse the scalp received the most love, with Laboh and Amos Professional's representative shampoos winning first place consecutively this year as well. In the hair care category, Mise en Scène's Salon Treatment, which was loved for its extreme softness after its launch last year, and L'Oréal Paris's hair pack, a regular award-winning product with over 10 awards, both took first place in their respective categories. New products that have recently entered the hair tonic category in the first half of this year stand out, indicating that consumers are showing significant interest in scalp care. It would be good to look forward to which hair products will be loved in the year-end results.