Beauty Tools

As awareness of hygiene increases, contactless usage methods in makeup are gaining popularity. In the beauty tools category, rather than new products, cost-effective products and steady sellers from last year continue to be loved, with Filimili demonstrating its strength as a representative beauty tool brand by making the list in six categories at this award. In the sponge/puff category, steady sellers from each brand, such as Espoir, Missha, and Skin Food, took awards, while in the eyelash curler category, Shiseido and Laneige ranked first and second again this year. The popularity of beauty tools that help finish makeup without getting hands dirty seems likely to continue for the time being.