Could it be due to the continued wearing of masks? The popularity of contouring seems to be still sluggish. As the areas of the face covered by masks increase, the frequency of use has decreased, leading to awards for familiar products that have been consistently loved rather than new products. Clinique Cheek Pop has won a total of 10 times since 2016, solidifying its status in the powder blush category, while NARS Blush has returned to take second place after a long time. Canmake, known for its travel direct purchase items, made its first appearance in the powder blush category, which is noteworthy. In the cream/stick blush category, Apieu's Fruit Jelly Blusher has maintained its first place, followed by Etude and Too Cool for School. In the shading category, powder types with relatively less transfer have been favored, and Rarekind Shading, released in a mini size, has been selected for first place for the first time. Let's see when the popularity of contouring can be revived.
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