Lip Makeup

In the first half of the year, products with a lightweight, non-sticky application and natural color payoff that added radiance to the lips were widely loved. The Wake Make Zero Matte Lipstick, MAC Powder Kiss Lipstick, and Clio Mad Matte Stain Lip took the top 3 spots in the Matte Lipstick category, and the Etude Fixing Tint immediately rose to the top ranks upon launch, showcasing its impressive power. This first half of the year also saw the continued popularity of comfortable, naturally glossy "just-bitten" makeup, with Hera Sensual Spicy Nude Gloss and Yves Saint Laurent Beauty Vernis À Lèvres Water Stain taking the top spots in the Glossy/Gel Tint and Water Tint categories, respectively. In the Lip Care category, the plant-based and eco-friendly Melixir Vegan Lip Butter and Liprift Steaming Lip Mask gained attention, reflecting consumers' growing interest in vegan beauty. As more brands embracing sustainable Clean Beauty with cruelty-free and zero-waste approaches emerge, it will be exciting to see what vegan products will be loved in the second half of the year.