TREND by GLOWPICK

The 'TREND by GLOWPICK' category selected the most popular products of the year across 10 keywords identified by Glowpick, without category distinctions. Due to the widespread use of masks during the 2020 COVID-19 pandemic, many consumers experienced skin troubles like 'maskne' (mask + acne). As a result, spot care products and soothing skincare items were widely released, with single-ingredient products, clean beauty, and inner beauty for healthy skin becoming popular trends. Consumers also sought out CC creams and tone-up creams that provide lightweight coverage, as well as maskproof makeup products. Additionally, the rise of 'small luxuries' for self-care became an interesting point, as travel and outings were minimized.