The Inner Beauty category, first announced in 2020, gained immense popularity as interest in health surged due to COVID-19. Particularly, collagen, the top product in the Inner Beauty market, received much love from consumers, with Ever Collagen, known for its functional properties, taking the top spot. In the vitamin category, the national vitamin, Korea Eundan, ranked 1st and 3rd, while in the probiotic category, Lactofit products secured the 1st and 2nd positions, solidifying their presence in each category.
