In the untact era, self-nail care has become mainstream, replacing visits to nail salons. Accessible roadshop products have dominated the nail category. Seasonal and trendy color releases have captured consumer preferences, with Wake Make's nail gun topping the polish category for the second consecutive year, and Aritaum's Modi Nail making a comeback to claim 3rd place after 2018. In the nail sticker/tip segment, Ohora's Semi Cure Gel Nails has maintained the top spot for 3 consecutive years since 2019, while the glamorous Dashing Diva Nail Tips, which create the effect of professionally applied nail parts, came in second. In the nail care category that forms the foundation of self-nail care, Wake Make's Pink Nutrition, Innisfree's Nail Strengthener, and Aritaum's Modi Hardener have all made the list.
