Beauty Tools

Makeup in the untact era! As more consumers are using brushes or sponges instead of applying makeup with their hands, various reviews can be found in the beauty tools category. In 2020, as in previous years, cost-effective products received much love, and Philimilli, which has established itself as a strong player in the beauty tools sector, has solidified its position by appearing in six categories including brushes, sponges, and puffs in this award. In particular, the Philimilli Powder Brush, released at the end of last year and praised for its soft usability, may be expected to take the top spot in the next awards. In the sponge/puff and makeup accessories categories, familiar products such as Espoir Skinny Fix Blender, which is a regular award winner, and Skinfood, which won after a long time since 2016, showed the power of steady sellers. It raises curiosity about whether a comet-like product will emerge to threaten the position of steady sellers in the next awards.