Eye Makeup

Due to mask-wearing, the eye makeup category, where point makeup is uniquely possible, saw fierce competition like never before. The trends were divided between glamorous makeup that draws attention even with a mask and natural makeup that suits foundation-free looks. Products that anyone might have tried, such as Etude Look At My Eyes, Clio Prism Air, and Missha Italprism, lined up in the shadow category. This year, the competition for eye palettes was particularly fierce, with Romand, which rose as a rookie in 2019, securing the top spot in both the first half and the final awards, solidifying its position. In the mascara category, which emphasizes glamorous eye makeup, Clio won the double crown in the volume and long lash categories, while products that can be naturally styled, such as Etude and Innisfree, were favored by consumers in the curling category. With all makeup focusing on the eyes, eyelash serums also received much love, with Etude and Kiss Me taking the top three spots, continuing the popularity from the first half.