Lip Makeup

As natural makeup trends like 'no makeup' and 'effortless chic' rose in popularity, dewy, water-like lip products gained widespread love. Additionally, lightweight, refreshing lip textures also became popular due to the normalization of mask-wearing. Top-selling products like Rom&nd Juicy Lasting Tint, Apieu Juicy-Pang Tint, and Laneige Juicy Liar Water Tint demonstrated the popularity of juicy, hydrated lip tints. In the matte lipstick category, the long-standing favorite MAC Lipstick maintained its #1 position. The newly launched Rare Kind Fade Matte Lipstick, with its soft, velvety texture, also garnered significant attention. In lip care, Bioderma, Hera, Innisfree, and Laneige topped their respective categories, with Rom&nd standing out by ranking highly across 4 lip makeup categories. It remains to be seen if they can maintain their top positions next year.