Fragrance

Not only in fashion but also in beauty, genderless is a hot keyword. At Glowpick, we were able to confirm trends through the newly established unisex perfume category in April this year. Jo Malone, a representative genderless brand that can be used regardless of gender, ranked 1st and 3rd in the unisex perfume category, while Ferrari's Light Essence Eau de Toilette, which is a men's perfume but loved by women for its unisex scent, came in 2nd. This reflects the trend of consumers prioritizing personal taste over gender when choosing fragrances. In the women's perfume category, Lanvin, and in the fabric perfume category, W.Dressroom products ranked 1st and 3rd respectively, solidifying their position in the fragrance sector, and it would be interesting to see if they can maintain their rankings in the next awards.