Color lenses with a subtle hue are becoming more popular for daily wear, rather than those with a distinct circle line. In the first half of 2020, consumers preferred Brown and Grey toned lenses that gently brighten the eyes without a strong effect. Olens dominated the top 3 best-selling color lenses, with Spanish Real Grey and Circle Brown being the #1 and #3 most popular shades, further proving their continued popularity.
