In the hair category, various products addressing different hair concerns gained popularity without any particular brand being favored. This result indicates that consumers choose products based on their hair concerns rather than brands. Although new winners emerged through detailed rankings, Moroccan Oil, which has never missed an award at the Glowpick Awards, and L'Oreal Paris Hair Pack, which ranked first in the hair mask/pack category, have consistently maintained their popularity, having been recognized in the awards over 10 times. Additionally, the emerging strong player in hair brands, Moremo, has solidified its position by appearing in three categories: hair treatment, hair mask/pack, and hair oil.
