Masks/Packs

The category that has received the most love is likely Mask/Pack, which has the most soothing and calming products. During the COVID-19 era, the fiercely competitive segment of soothing masks saw Abib, Altru, and Mediheal's representative masks take the top 1-3 spots, firmly cementing their status as mask masters. The popularity of soothing products was also evident in sleeping packs and wash-off packs. While in the past, products that could charge special care with moisture and hydration were popular, in the first half of this year, products that were effective in soothing and calming the skin fatigued by mask-wearing, such as Dr. Jart+ Cicapair Sleeping Mask and Bonabella Tea Tree Purifying Mask, gained popularity. In the moisture mask category, lightweight yet deeply hydrating hydro masks took the winner spot, while in the moisturizing mask category, masks containing excellent moisturizing ingredients like propolis and ceramide won. Particularly impressive is the power of Steambath, which has not lost its spot as a mask winner since 2019 thanks to its word-of-mouth success.