Beauty Tool

In the brush category, high-quality products have been overshadowed by affordable options easily found in H&B stores. Particularly, Filimilli, which has shown strong performance since the last awards, won in four categories and has emerged as a powerhouse in beauty tools, while Espoir and Missha continue to receive consistent love from consumers in the sponge/puff category, securing first place again following last year's awards. With the diversification of categories leading to a variety of rankings, it will be exciting to see which products will be loved in the next awards.