Face Makeup

From matte products that minimize transfer to products that help achieve a glowing skin expression! In the first half of the year, various products to maintain makeup under masks received much love. For liquid foundations, it was determined that further segmentation was needed, and they were announced divided into glow and matte finishes, with Estée Lauder proving once again to be a powerhouse in foundations by winning in both categories. In the cushion foundation category, Javin de Seoul, which has maintained the number one spot in the weekly rankings for eight consecutive weeks, received the honor of its first award. As mask-proof makeup gained popularity, finish powders that minimize transfer received particular love, with both loose and pressed powders winning by Innisfree, solidifying their position in the finish powder category. Additionally, in line with the foundation-free trend, Innisfree's tone-up base was quickly selected as a winner after its launch in the second half of last year, and in the BB cream category, Missha once again took first place, raising expectations for whether it can reignite the BB cream craze this year.