I use this gel primarily for grooming my brows and as a base before applying mascara. While it's great for combing brow hairs into the right direction and keeping them neat, the hold isn't very strong throughout the day. As a lash base, it helps set the shape after curling, but don't expect a dramatic fix. It feels lightweight and perhaps slightly nourishing, making it a decent, affordable option for a very natural, 'no-makeup' look.